Have you heard of behavioral science? Did you know that professors Dasu and Chase have worked out a special approach and applied behavioral science to customer service. The whole approach is based on several simple and easy to understand principles. After reading them you will see that promo items such as promotional travel mugs work much better with this principle.
To begin with, it should be stated that the end of communication leaves the strongest impression. Most of the customers remember the final interaction. Make sure to finish strong and leave a favorable impression. It is also necessary to remember that bad experience connected with your service or product should be discussed in the beginning. In this case customer will be able to focus on pleasant sides mainly.
It is also nice to know that all the good information should be torn into pieces and delivered this way. If you give everything positive in large segment, it is not as pleasant in comparison with smaller portions of positive features. You can see this principle in action in many amusement parks. It has also been proved that when people have a choice, they don’t blame seller if anything goes wrong. Let people choose and they will be satisfied.
On the final stage you can use custom stress balls or other promotional items and stick to your customers this way. People fell much more comfortable when something happens on a regular basis. A phone call once a months is enough to keep a customer happy. But if he/she needs more, make sure to provide your customer with it.
As you can see, everything is not complicated. Just put yourself in your customer’s shoes.